• Embracing of a diversity of individuals, cultures and communities

• Committed to maintaining, developing and capitalising on the unique culture and flavour
  of K'Road

• A service organisation committed to be of service to its members

• A service organisation committed to advocacy of its members

• Encourages freedom of expression

• Operates with integrity and professionalism at all times

• Dedicated to the encouragement and promotion of business and social interests to the
  advantage of the Karangahape Road precinct

• Embraces the social, cultural, architectural and commercial history of K'Road

• Embraces the social aspect of K'Road in terms of its appeal to investors, residents,
  and visitors